en
de
MAKING SUCCESS STORIES HAPPEN

Your Partner for Recruitment in Consumer, Fashion, Lifestyle & Luxury Goods in Germany

The consumer, fashion, lifestyle, and luxury Goods industry in Germany is undergoing significant transformation. Omnichannel and digital platforms reshape the customer journey. Retail media and social commerce redefine brand strategies. AI-driven personalization and data intelligence have become essential to delivering strong customer experiences. At the same time, rising expectations around sustainability, supply chain transparency, and evolving consumer values increase pressure on organizations.

In beauty and personal care, demand for clean ingredients and personalized solutions continues to grow, while stricter regulations raise compliance standards.

Fashion and luxury goods in Germany respond with experience-led retail, sharper customer segmentation, and new pricing approaches in a more challenging market environment. The jewelry sector is also evolving, driven by lab-grown diamonds and sustainability concerns.

We support consumer, fashion, lifestyle, and luxury goods in Germany by recruiting goods who combine digital expertise, customer-centric thinking, and responsible growth. Our recruitment approach helps companies secure the right leadership to succeed in a fast-changing market.

Our expertise as a Consumer, Fashion & Luxury Recruitment Agency

As a specialised recruitment agency, we support companies across the German market with tailored recruitment solutions designed to meet the specific challenges of consumer-facing industries. Our approach combines sector expertise, market knowledge, and targeted sourcing to help you secure the right talent at the right time.

  • Strategic Talent Recruitment : We recruit professionals and leaders with a strong understanding of the consumer, fashion, and luxury ecosystem. Our focus is on profiles who can drive sustainable growth, strengthen brand positioning, and adapt to changing market dynamics in Germany.
  • Digital, E-commerce & Omnichannel Expertise : As digital and omnichannel models continue to shape the German consumer market, we identify candidates with proven experience in e-commerce, digital marketing, omnichannel strategy, and retail transformation.
  • Resilient and Adaptive Leadership : In a fast-changing environment, we identify leaders who demonstrate adaptability, resilience, and the ability to lead teams through transformation while maintaining operational stability.

 

Our headhunters in Germany

Meet Our Consumer, Lifestyle & Luxury Recruitment Specialists

Our team of specialized retail recruitment consultants in the DACH region attract top leaders for fashion & luxury, retail, beauty & cosmetics, luxury goods, jewelry, and lifestyle. With decades of executive search experience and a robust network, we identify leaders who drive digital transformation, customer-centricity, operational excellence, and sustainable growth.

As a Partner at Morgan Philips Group, Oliver Büscher brings extensive expertise in recruiting C-level and senior executives across fashion, luxury goods, beauty, retail, and lifestyle in Germany. His deep industry knowledge and strategic insight enable him to translate complex requirements into successful placements quickly and effectively.

Vos avantages

Our Areas of Expertise in Consumer, Fashion & Luxury Recruitment

Industries and Market Segments we recruit across:

  • FMCG / Consumer Goods
  • Retail
  • Beauty, Cosmetics & Dermatological
  • Hygiene & Personal Care
  • Fashion & Luxury
  • Jewelry & Watches
  • Leathergoods
  • Accessories & Eyewear
  • Sustainability
  • Sports & Footwear
  • E-Commerce
  • Lifestyle

Our references

The roles we specialise in recruiting for include:

  • CEO, CFO, COO, CTO, CCO, CSO, CMO, CHRO
  • Managing Director
  • Regional General Manager
  • Country Manager
  • (S)VP: Finance, Operations, Retail, Wholesale, Franchise, Commercial, Digital & E-Commerce, Sales, Marketing, Human Ressources, Category Managemenet, Supply Chain & Operations, Innovation & Product Development, R&D, Expansion & Real Estate, Licensing & Partnerships
  • Regional/Area Manager
  • Director Quality, Health & Safety
  • Head of/Director/VP BD - Sales - KAM

Why choose us as your Consumer, Fashion or Luxury Recruitment Agency in Germany?

Find out now with just one click using our salary calculator.

Get in Touch with our recruitment Experts

Are you looking for experienced leaders in the consumer goods, fashion, beauty, retail, or luxury brands sectors in Germany? Our recruitment specialists support you in identifying and securing the right talent for your leadership and key management roles. We guide you through the entire recruitment process, from defining your needs to successfully placing the right candidates.

Get in touch with our headhunters today to discuss your hiring challenges. Together, we will define a tailored recruitment approach aligned with your business objectives and growth ambitions in the German market.

Loading
  • Your personal details, submitted whilst completing this form, will be treated conform our Privacy Notice.

OUR RESOURCES

Our latest insights

Our Insights

arrow icon
AI and Leadership: How executives can boost productivity through human-AI collaboration
MPG UK
/ Categories: en

AI and Leadership: How executives can boost productivity through human-AI collaboration

Rather than replacing leadership, AI is acting as a partner. When used well, it enhances human judgement, frees up leadership capacity, and enables a greater focus on coaching, mentoring, and long-term capability building.

This evolving relationship can be understood as the AI-Human Continuum, where value is created through the interaction between technology and human skill.

Human skills are now the primary currency of the modern workplace. The future of leadership belongs to those who use AI to work faster, so they can lead more humanely. People who use AI will replace people who don’t.

Leadership behaviours needed in an AI-enabled world

As AI becomes embedded across businesses, leaders need a mix of capabilities to remain effective. Research from the Microsoft Work Trend Index reveals that 71% of leaders say they’d rather hire a less experienced candidate with AI skills than a more experienced candidate without them. And 66% of leaders say they wouldn’t hire someone without AI skills.

For leadership, a baseline level of AI and data literacy is essential. Leaders do not need to be technical specialists, but they must understand:

  • How AI systems generate insights
  • How to question outputs
  • How to recognise limitations, bias, or gaps in data. 

Taken together, successful AI-era leadership rests on core behaviours:

AI and data literacy

Successful leaders move beyond seeing AI as a black box and start asking questions. This involves understanding what AI can achieve versus the hype and knowing how to interpret data to make evidence-based decisions. Without this capability, AI can become either underused or over-relied upon.

Agility and decision-making in fast-changing environments

Agility remains a defining leadership behaviour. Organisations that prioritise agility and resilience are more likely to achieve their business outcomes. Agility is about more than speed; it is about navigating ambiguity.

The pace of AI development is exponential. Leaders must now make confident, high-stakes decisions even when the technological landscape is shifting beneath their feet and the correct path is unclear. Strategies become obsolete. Leaders must pivot and unlearn old business models. They need to experiment in a culture where learning from fast failures is accepted.

Responsible leadership, ethics, and AI governance

AI brings risks about bias, privacy, and transparency. A leader's role is to implement frameworks that ensure AI is used responsibly, maintaining transparency with clients and teams about how automated decisions are made.

These behaviours matter because AI is already changing what leaders spend their time on.

Putting the human into AI

At the same time, human leadership skills are becoming more important, not less. Analytical thinking, judgement, storytelling, and ethical reasoning are critical when translating AI-driven insight into decisions. AI can surface options, but leaders must apply context, values, and experience.

As AI takes over analytical and repetitive tasks, human skills become the ultimate premium. Think emotional intelligence (EQ), coaching, and inspiration. High-level leadership is today about managing the anxiety that AI causes in the workforce. Leaders must help their teams transition by identifying human-plus-AI roles rather than AI-instead-of-human roles.

What AI can and can’t replace at leadership level

AI already supports a range of executive tasks, from data analysis and reporting to scenario modelling and forecasting. A Harvard Business School and BCG study found that consultants using AI were able to complete 12.2% more tasks on average and performed tasks 25.1% more quickly.

These capabilities reduce the time leaders spend on operational and administrative work. Yet, AI does not replace the human elements of leadership.

  • Building trust
  • Managing complex stakeholder dynamics
  • Developing people
  • Making judgement calls in sensitive situations

These all remain human responsibilities. Recent research from McKinsey (January 2026) suggests that while AI handles the inference, leaders must provide aspiration and judgement.

For senior leaders, the real opportunity lies in how reclaimed time is reinvested. AI can create capacity to focus on coaching, mentoring, and leadership development activities that support organisational resilience and succession planning.

Redefining the leadership workload

AI is absorbing process-driven executive tasks, such as scenario modelling, initial budget drafting, and performance data synthesis.

DDI’s Global Leadership Forecast 2025 shows 71% of leaders are under increased stress, causing 40% to consider leaving their jobs. But could AI be the ‘relief valve’ that can automate routine administrative tasks?

What happens to that reclaimed time? The most effective leaders are reinvesting this found time into high-impact human activities:

  • Coaching and mentoring: Moving from being a "message relay" to a developer of talent.
  • Deep strategy: Focusing on long-term "non-linear" outcomes that AI cannot predict.
  • Building culture: Strengthening the "psychological safety" needed for teams to experiment with AI

Refocusing leadership

As AI takes on more process-driven work, leadership roles are more people-centred. This places more emphasis on skills such as empathy, communication, and the ability to develop others.

LinkedIn’s 2024 Workplace Learning Report notes that 91% of L&D professionals believe that human skills (soft skills) are more important than ever. Leaders who use their time to strengthen leadership capability across the organisation are more likely to see performance gains.

Assessing and closing the AI skills gap

To partner with AI, organisations need clarity on where their leadership capability stands today. This starts with defining which AI-related skills are needed at different leadership levels. These may include:

  • Data literacy: Understanding how to interpret and challenge AI outputs.
  • Ethical decision-making: Navigating the bias and privacy risks of automated systems.
  • Change leadership: Guiding teams through the transition to AI-augmented workflows.

Assessment is a critical step. By evaluating leaders against these capabilities, organisations can identify skills gaps and prioritise development. This could be AI-first leadership journeys that combine technical training with soft skills such as empathy and communication. Targeted learning, coaching, and practical application then support skills growth in a way that aligns with the business.

AI as a partner to leadership success

The organisations that benefit most from AI will be those that adopt it thoughtfully. When positioned as a partner rather than a replacement, AI enhances human capability. Leaders can then focus on judgement, coaching, and strategic direction.

By offloading the analytical tasks to AI, leaders are freed to focus on the 'softer' side of leadership. These elements drive engagement, retention, and long-term resilience.

For senior leaders and L&D directors, the goal is not to reduce the human element of leadership, but to strengthen it. The future of leadership will be shaped by how organisations navigate the AI-human continuum. Combining technology with human skill to build capability, confidence, and long-term performance.

Previous Article Talent and Leadership Trends in 2026: what business leaders must prepare for
Next Article Transformation Instead of Change Management: Why MedTech Needs More ‘Trapeze Artists’
Print
467 Rate this article:
No rating
Content typeArticles
Topic
  • HR & market trends
  • Leadership & management
EN FAQ Question #1How does AI improve executive productivity?
EN FAQ Answer #1

By automating process-intensive tasks like scenario modelling and initial budget drafting, leaders can reclaim time. According to BDO’s 2026 Mid-Market Report, UK businesses are turning to AI to drive productivity rather than replacing roles. For executives, this found time is most reinvested in high-impact human activities, such as mentoring and complex stakeholder management.

EN FAQ Question #2Which leadership skills matter most in an AI-driven organisation?
EN FAQ Answer #2

The premium in 2026 has shifted from technical oversight to AI literacy. This is paired with high Emotional Intelligence (EQ). Leaders must be able to interrogate AI outputs for bias and ethical gaps while managing the AI anxiety within their teams.

EN FAQ Question #3Can AI replace leadership decision-making?
EN FAQ Answer #3

AI can provide the inference, but humans provide the aspiration and accountability. While AI models can outperform humans in data-heavy strategic simulations, Cambridge Judge Business School research confirms that AI falters during unpredictable disruptions. The most resilient leadership is hybrid. This means using AI as a partner for data-driven insights. And the leader provides the vision, values, and nuanced judgment needed for sensitive human situations.

EN FAQ Question #4How should organisations develop AI-ready leaders?
EN FAQ Answer #4

Development must evolve from episodic training to continuous AI-first leadership journeys. Deloitte’s 2026 CFO Survey notes that 96% of UK finance leaders are increasing digital investment, yet the gap in ready-now talent remains. Organisations should prioritise skills-based leadership development. This focuses on actionable competencies like data storytelling and ethical governance. This ensures leaders use AI tools and steer the organisation's technological architecture.

Our brands

© 2026 Morgan Philips Group SA
All rights reserved

Choose Your Country or Region