6 Tips to Write a Job Posting That Attracts (and Converts) Top Talent

Today, we know that a well-crafted job posting is more than just an administrative formality. It’s often the very first point of contact between your company and a potential new hire. That’s why making a strong first impression is key.

To attract the right candidates, it’s essential to work on both the content and the format of your job description, while considering the role’s seniority level, the distribution channel, and above all, today’s candidate expectations.

Here are 6 practical tips to create clear, compelling, and high-performing job postings.

Craft a Job Title That Is Clear, Relevant, and SEO-Friendly

Your job title should be:

• Precise about seniority (e.g., “Digital Marketing Internship” vs. “Senior Marketing Manager”),
• Sector-specific (speak the candidate’s language: “Fullstack JavaScript Developer – Fintech”),
• Optimized with keywords (including common variations such as “Sales Executive / Business Developer”).

For junior positions, you can even adopt a more direct and friendly tone: "Looking for your first experience in communication within a creative environment?"

How to Keep Your Job Description Structured, Clear and Concise

Job postings should be easy to read, especially on mobile. Forget long paragraphs and overly formal phrasing.

Use short sentences, bullet points, and a logical structure such as:

• About Us
• Why This Role?
• Key Responsibilities
• Desired Profile
• What We Offer
• Recruitment Process

Always include the essentials upfront:

• Contract type
• Location
• Remote work policy
• Salary range
• Steps in the hiring process

A candidate should know within 30 seconds if the role is relevant for them.

Showcase Your Company with Authenticity

Avoid overly corporate, impersonal presentations. Instead, highlight the context behind the recruitment:  "As part of our strong growth, we are expanding our finance team with the creation of a new role..."

Talk about your values, culture, and people. Humanizing your message helps candidates connect with your company.

Case Study: Receiving relevant applications in Luxembourg

One of our clients in the technology sector in Luxembourg used to publish very formal, generic job postings that focused only on tasks and requirements. They struggled to attract qualified applicants and felt their postings blended in with hundreds of others.

When we worked with them, we restructured the job ad to emphasize the company’s growth story, its collaborative culture, and the impact the role would have on the business. Within weeks, we received a higher volume of relevant applications, and the position was filled faster than anticipated.

The difference? Showing the human side of the company made the role resonate with candidates.

Optimize Your Job Ad for Mobiles for Maximum Visbility

According to Glassdoor Hiring Insights, more than 65% of applications are submitted via mobile devices which mean mobile optimization for job descriptions is now a key factor for businesses aiming to attract new candidates. Here are some tips to optimize your job description: 

• Make sure it’s fully legible without zooming,
• Keep it airy with short paragraphs,
• Avoid text-heavy blocks and jargon,
• If possible, add a quick-apply button or LinkedIn one-click application.

Use Multimedia in Your Job Postings to Stand Out

Adding pictures or video testimonies to your job description helps candidates visualize themselves in your environment and get a more authentic sense of your company culture. 
The best-performing job ads often include visuals such as: 

• Employee testimonial videos,
• Infographics about the company,
• Photos of the office or team events.

Also read: The Power of Employer Branding: A Comprehensive Guide for Managers

Optimize Distribution and Partner with Experts

We often talk about the myth of Talent Shortage, but most of the time, the issue lies within the job description distribution strategy. 

Even the best-written job ad won’t succeed if it’s not seen.

To maximize the reach of your job postings:

• Adapt the tone for each platform (formal on LinkedIn, dynamic on Instagram or Facebook),
• Diversify formats (carousel, video, polls),
• And if you want to go further, work with professionals.

As Specialist recruitment firm in Luxembourg, with our international network and yet, local expertise, we can:
-    Help you target the right talent,
-    Share your posting with passive candidates who aren’t actively searching,
-    Strengthen your employer brand among the profiles you want to attract.
 

Writing an effective job posting is now a strategic lever to recruit faster and better. Take the time to structure it well, personalize it, and distribute it wisely.